Last updated 10th June 2026

 

At Dreams for Littles, your privacy matters deeply to me. This policy explains what personal information I collect, why I collect it, how it is used, and your rights in relation to it. I am committed to handling your data with care, transparency, and in accordance with UK GDPR and the Data Protection Act 2018.

 

1. Who We Are

Dreams for Littles is a baby and toddler sleep consultancy based in Scotland, run by Rebecca Duncan. I work with families of children aged 5 months to 3 years to support healthy, independent sleep.

 

Data Controller: Rebecca Duncan, Dreams for Littles

Email: becca@dreamsforlittles.com

Website: www.dreamsforlittles.com

Location: Scotland

 

2. What Information I Collect

2.1 Website Contact Forms

When you get in touch via my website (powered by Wix and Mailerlite), I may collect:

• Your name

• Your email address

• Your mobile number (if you are booking a discovery call with me)

• Any additional information you include in your message

 

2.2 Email Marketing (Mailerlite)

If you sign up to receive emails from me, your name and email address are stored securely via Mailerlite, my email marketing platform. You can unsubscribe at any time using the link in any email I send you.

 

2.3 Sleep Consultation Information

When you work with me as a client, I collect information necessary to provide you with a personalised sleep plan. This includes:

• Parent(s)' names and contact details

• Child's name and age

• An optional photograph of your child (if you choose to upload one)

• Information gathered during your consultation call, including your child's current routine, sleep environment, feeding habits, allergies, and any relevant health information

• Sleep logs and tracking data recorded via the Littles Baby Tracker app

 

2.4 Littles Baby Tracker App

As part of my support package, families use the Littles Baby Tracker app to record their child's sleep. You must actively accept an invite before I can access your logs within the app. You can revoke my access to your data at any time directly through the app.

 

2.5 Website Cookies

My website uses cookies to help it function properly and to understand how visitors use the site. Cookies are small text files stored on your device. The types of cookies used include:

• Essential cookies: necessary for the website to function

• Analytics cookies: help me understand how visitors interact with the site (e.g. which pages are visited most)

• Marketing/preference cookies: may be used to show relevant content

 

When you visit my website, you will be asked to consent to non-essential cookies. You can manage or withdraw your cookie preferences at any time via the cookie settings on the website. Please note that disabling certain cookies may affect how the website functions.

 

3. Legal Basis for Processing Your Data

Under UK GDPR, I rely on the following legal bases to process your personal information:

• Contractual necessity: to deliver the sleep consultancy services you have purchased

• Legitimate interests: to respond to enquiries, improve my services, and communicate with prospective clients

• Consent: for email marketing and for the use of non-essential cookies

• Legal obligation: where I am required to retain records for legal or regulatory reasons

 

Where I process special category data (such as health or allergy information relating to your child), I do so with your explicit consent, which is gathered prior to or during your consultation.

 

4. How I Use Your Information

I use the information I collect to:

• Respond to your enquiries and booking requests

• Deliver and personalise your sleep consultation and support package

• Monitor sleep progress via the Littles Baby Tracker app during your support period

• Send you emails you have signed up to receive (via Mailerlite)

• Improve my website and services

• Meet my legal and regulatory obligations

 

I will never sell your personal data to third parties or use it for purposes other than those described in this policy.

 

5. Who I Share Your Data With

I work with a small number of trusted third-party services to run my business. Your data may be processed by:

• Wix: my website and contact form platform (Wix.com Ltd, data processed in accordance with their privacy policy)

• Mailerlite: email marketing platform (data stored and processed in accordance with their privacy policy and UK GDPR requirements)

• Littles Baby Tracker: the app used for sleep tracking during your support package

 

All third-party processors are contractually required to handle your data securely and only for the purposes I specify. I do not share your personal data with any other parties without your explicit consent, unless required to do so by law.

 

6. How Long I Keep Your Data

I retain your personal data only for as long as necessary:

• Client consultation and sleep plan data: retained for up to 3 years after your support package ends, in case you return for further support

• Email marketing data: retained until you unsubscribe or request deletion

• Contact form enquiries: retained for up to 12 months

• Cookie data: as per the cookie durations set by each cookie type

 

After these periods, your data will be securely deleted or anonymised.

 

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data I hold about you

• Request correction of any inaccurate or incomplete data

• Request deletion of your personal data (the 'right to be forgotten')

• Object to or restrict how I process your data

• Withdraw consent at any time (including revoking app access or unsubscribing from emails)

• Receive a copy of your data in a portable format

• Lodge a complaint with the Information Commissioner's Office (ICO)

 

To exercise any of these rights, please contact me at becca@dreamsforlittles.com . I will respond within 30 days.

 

8. Data Security

I take the security of your personal data seriously. Measures I take include:

• Using password-protected accounts and devices

• Working with reputable third-party platforms that maintain their own security standards

• Limiting access to personal data to only what is necessary to deliver my services

 

In the unlikely event of a data breach that poses a risk to your rights, I will notify you and the ICO as required by law.

 

9. Children's Data

Much of the data I process relates to young children. I take extra care with this information. I only collect the minimum data necessary to provide my service, and I process children's personal data solely on the basis of consent given by the child's parent or guardian. This data is never shared with third parties outside of those described in this policy, and is never used for marketing purposes.

 

10. International Data Transfers

Some of my third-party providers (such as Mailerlite) may process data outside of the UK or EEA. Where this is the case, I ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections, in accordance with UK GDPR requirements.

 

11. Changes to This Policy

I may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. I encourage you to review this policy periodically.

 

12. Contact Me

If you have any questions about this privacy policy or how I handle your data, please get in touch:

 

Dreams for Littles

Email: becca@dreamsforlittles.com

Website: www.dreamsforlittles.com

 

If you are not satisfied with my response, you have the right to complain to the Information Commissioner's Office (ICO):

• Website: ico.org.uk

• Phone: 0303 123 1113